Business Administration-Marketing

Get a Career In Any Professional Workplace.

Program Length: 16 Weeks – 320 hours
Course Type: Diploma
Students: Open to Local and International
NOC :1241
Salary : Median Start Wage $46,978

Program Overview

Our exciting 16-week Diploma Program covers all the bases necessary to kick-start your career in business.

Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the importance of using data to drive marketing strategies. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, and strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!

Business Administration Marketing Career Path

Marketing management opportunities exist in a number of broad-based firms including sales, retail and insurance companies. Many students go on to start their own entrepreneurial companies, assisting other small businesses with their marketing efforts. Opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, market research and with media outlets. Opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, market research and with media outlets.

Graduates typically pursue the following jobs:

  • Sales Representative
  • Business Consultant
  • Business Development Associate
  • Financial Analyst
  • Market Research Analyst
  • Human Resources (HR) Specialist
  • Loan Officers
  • Meeting, Convention, Business writing and Event Planner
  • Account Manager
  • Administrative Support & Assistant
  • Receptionist

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Admission Requirements

  • Live Online or in Person Interview
  • 18 year of age older
  • A Secondary School Diploma or equivalent or Mature
  • Students that pass a Wonderlic Scholastic Level Exam.
  • IELTS of 5.5 or equivalent for Non-Native English speakers or successfully pass a Futures College Literacy Exam
  • Advance with a min. passing grade average of 60%
  • Post-secondary diploma, degree or a certificate from another country is considered an equivalent to an Ontario Secondary School Diploma if assessed at an OSSD level by a recognized assessment service such
    as World Education Services (www.wes.org/ca), University of Toronto, School of Continuing Studies,
    Comparative Education Service (www.learn.utoronto.ca/ces) or International Credential Assessment Service (www.icascanada.ca)

Learning Outcomes

  • Maintain workflow by studying methods; implementing cost reductions; and developing reporting procedures.
  • Create and revise systems and procedures by analyzing operating practices, record keeping systems, forms control, office layout, and budgetary and personnel requirements; implementing changes.
  • Develop administrative staff by providing information, educational opportunities, and experiential growth opportunities.
  • Resolve administrative problems by coordinating preparation of reports, analyzing data, and identifying solutions.
  • Ensure operation of equipment by completing preventive maintenance requirements; calling for repairs; maintaining equipment inventories; evaluating new equipment and techniques.
  • Provide information by answering questions and requests. Maintain supplies inventory by checking stock to determine inventory level; anticipating needed supplies.

Job Responsibilities

  • Doing administrative and clerical tasks (such as scanning or printing)
  • Preparing and editing letters, reports, memos, and emails
  • Running errands to the post office or supply store
  • Arranging meetings, appointments, and executive travel
  • Customer service; Answering phone calls and taking messages
  • Maintaining folders on servers
  • Data Entry
  • Recording meeting minutes
  • Liaising with teams and units
  • Tracking petty cash
  • Covering reception